The 16 hidden types of Sales Call Reluctance® that could be costing you deals

Sales Call Reluctance is a psychological barrier that prevents salespeople from initiating contact with prospects, despite knowing it’s essential for their success.  This fear or anxiety often leads to avoidance, procrastination or excessive preparation – anything to delay making calls or initiating conversations with prospects.

What is Sales Call Reluctance®?

Sales Call Reluctance is a psychological barrier that prevents salespeople from initiating contact with prospects, despite knowing it’s essential for their success.  This fear or anxiety often leads to avoidance, procrastination or excessive preparation – anything to delay making calls or initiating conversations with prospects.