SELLING STYLES

EXPERIENCE THE TRANSFORMATIVE POWER OF ALIGNING YOUR SELLING STYLE WITH YOUR CUSTOMER’S PREFERENCES

But first, ask yourself: do you truly know what your selling style is? Are you ready to embrace versatility and adopt different selling styles tailored to your diverse clientele? And finally, do you hunger for a substantial boost in sales performance within your company? If the answer is a resounding yes to any or all of the above questions, then it is time to take action and start your journey towards sales excellence now.

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Different Selling Styles

At SELLEBRITIES, we know that a goal without a plan is just a dream. And sales excellence shouldn’t be just a goal. You need a plan, and we can back that up for you with science. In disruptive research conducted by BSRP, involving over 300,000 salespeople and their sales presentations, six distinct selling styles emerge. And here’s the secret: aligning your selling style with that of the customer is the key to unmatched results.

Here’s an overview of the six different selling styles, each with its unique advantages and considerations. Recognising and understanding these styles isn’t just beneficial. It is crucial for achieving remarkable sales results and for mastering effective coaching techniques. So here is the fun part: do you recognise your own sales voice and superpower?

Service-Oriented Selling™ (S-O-S™)

Emphasizes personal dependability and exceeding client expectations and most importantly, honouring our commitments.

Competition-Oriented Selling™ (C-O-S™)

Organized around persuasion and direct interpersonal influence, because winning hearts is our speciality.

Image-Oriented Selling™ (I-O-S™)

Focusses on projecting a professional self-image through merchandising and packaging and dressing our brand up with flair.

Need-Oriented Selling™ (N-O-S™)

Spotting opportunities like a detective, because meeting needs that can be filled by the product or service being sold is our mission.

Product-Oriented Selling™ (P-O-S™)

Excellence is in the detail, and the focus of our selling style is on shining a spotlight on every feature and benefit.

Rapport-Oriented Selling™ (R-O-S™)

Trust is the ultimate currency and fostering rapport and emphasising the interpersonal elements in the sale is how we do it.

But here’s the kicker: ethical and effective salesmanship isn’t confined to a single method or style. Salespeople with a strong ethical foundation are upfront and straightforward in their approach, unapologetic for who they are and what they do, and proud and conscious of their core selling style.

While staying true to yourself is key, flexibility elevates your game. Salespeople should be encouraged to embrace a diverse array of styles, adapting seamlessly to the communication needs of various prospective buyers.

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